Why Former CNN White House Correspondent Jessica Yellin Chose Instagram Over Another Broadcast Job
Instagram usually isn’t the first app that comes to mind when people think about breaking news coverage. The platform is known more for selfies, memes and lifestyle posts. But where some see an inhabitable environment for thoughtful breaking, former CNN White House correspondent Jessica Yellin sees an untapped audience.
In less than seven months, Yellin says her news-focused Instagram page has attracted more than 125,000 followers, up from just 1,000 in July. Her secret? “Explain the news in a way the viewers understand,” she said — and on a platform they understand.
“I found that during my career, I was constantly on camera having conversations that I thought left the audience out,” said Yellin, who c...