Uncorked: ‘Mommy’ drinking culture normalizing alcoholism for women
The relatable meme has been shared by thousands, if not millions of smiling parents over the years, but on this morning in February the class of health care professionals and social workers is asked to consider how its message could be contributing to a rise in alcohol use among women.
She has no shortage of examples. There’s the Facebook page ‘Mommy needs vodka’, with 3.6 million likes, or ‘Moms who drink and swear’, with one million likes. While those pages, and the various blogs and videos like them are typically used to share parenting advice and articles, more often than not they also include alcohol related memes:
“Some of the ‘Wine Moms’ that we see are typically women who are parents and they are stressed, they’re overwhelmed…and they are using wine as a means of enhancing a social experience, or as a means of numbing out from the stresses of being a parent,” Keating-Toews said.