Top gamer 'Ninja' made $1 million to promote EA's 'Apex Legends'...
Blevins was one of a few select professionals with huge followings pulled in by videogame giant Electronic Arts Inc to play and promote its latest title, “Apex Legends,” in the first hours of the launch last month, generating a buzz that notched 10 million signups in the first three days.
The 27-year-old, famous for his hair color changes - currently a bright, turquoise hue - tweeted about the free-to-play game early on Feb. 5 and streamed the action to his more than 13 million followers on game-streaming site Twitch. For this he was paid around $1 million, a source told Reuters.
Representatives for EA and Ninja declined to comment on how much he had been paid, but the amount named by the source is more than twice media reports of Ninja’s monthly earnings from streaming his regular appearances on Fortnite and way above what was speculated on a number of internet discussion boards.