The Streaming TV Sector Still Doesn't Realize Exclusives Will Drive Users Back To Piracy
So we've noted a few times now that the rise of streaming video competitors is indisputably a good thing. Numerous new streaming alternatives have driven competition to an antiquated cable TV sector that has long been plagued by apathy, high rates, and comically-bad customer service. That's long overdue and a positive thing overall, as streaming customer satisfaction scores suggest.
Increasingly, companies are pulling their content off central repositories like Hulu and Netflix, and making them exclusive to their own streaming platforms, forcing consumers to subscribe to more and more streaming services if they want to get all the content they're looking for. AT&T, for example, will soon make all of its owned content, like Friends, exclusive to its looming new streaming platform. Disney, similarly, has been pulling its content off of Netflix and Hulu to ensure it's exclusive to its own, looming Disney+ streaming service that arrives next year.
By itself that's not a big deal. You can go buy the entire DVD box set of the Office for $50 on Amazon. But cumulatively, over the next few years, the sector risks creating so many exclusive silos that it begins to frustrate and annoy customers forced to shell out $8-$15 per month for 20 different services. Studies suggest that nearly every broadcaster will launch their own streaming service by 2022. And they all want their content exclusive to their own platform: