She's everything that Trump's not. Could it help her snare his job?
Conventional wisdom declared that Ms Warren was destined to be a back-of-the-pack candidate, overshadowed by alpha males such as Joe Biden and Bernie Sanders, and far less interesting than people of colour such as Cory Booker, Kamala Harris and Julian Castro.
"On many economic issues, Warren has been remarkably prescient. She has spent decades warning Americans about the pernicious effects of income inequality, predatory corporations, and consumer debt, and about the failures of our financial system — issues that are at the heart of the 2020 Presidential campaign".
Since deciding to run, Ms Warren has been one of the clearest candidates on a variety of traditional American issues, from the right to join unions, to defending immigrants, to grants aimed at helping minority businesses, to affordable access to college education.