Pirate Bay 'Promotion' Increases Post-Release Box Office Revenue, Study Shows - TorrentFreak
New research suggests that post-release movie piracy through The Pirate Bay is linked to increased box revenue. The counter-intuitive finding is driven by word-of-mouth promotion. The effect, which does not apply to pre-release piracy, results in rather interesting policy implications.
Hollywood’s general logic is that piracy hurts box office revenues. However, there is also some evidence of positive effects through word-of-mouth promotion. Using the Pirate Bay downtime as a natural experiment, the researchers tried to find out if that’s indeed the case.
These results offer yet another piece of the piracy puzzle. It’s worth noting that the number of torrents was used as a piracy indicator in this study, which isn’t perfect. Follow-up studies with more granular data and actual download estimates may provide further insight.