Nike to change pregnancy policy for athletes in contracts after backlash over freezing pay
Nike unveiled a self-lacing basketball sneaker that allows wearers to customize their fit in real time through a phone app. Dubbed the Nike Adapt BB, the sneaker automatically resizes once placed on the foot. Once in place, athletes can use buttons on the side of the sneaker or access an app in order to adjust the fit according to their needs. Nike tapped Boston Celtics star Jayson Tatum to test the gear before its public unveiling.
Nike announced Friday the policy, which the company began implementing last year, will be written into future endorsement deals, The Wall Street Journal reported. Although current contracts will not be altered, female athletes will also receive the same protection.
“Moving forward, our contracts for female athletes will include written terms that reinforce our policy. We recognize we can do more and that there is an important opportunity for the sports industry to evolve to support female athletes,” a spokesman told The Wall Street Journal on Friday, adding that the company “will provide appropriate assurances for existing contracts to reinforce our policy.”