Most Netflix subscribers won't leave for Disney's or Apple's services, survey finds
"Our survey suggests that the majority (~75%) of Netflix subscribers do not intend to subscribe to either Disney+ or Apple TV+. For those that do expect to use one of these offerings, the vast majority expect to also maintain their Netflix subscription," Piper Jaffray analyst Michael Olson said.
Piper Jaffray's confidence comes after multiple Wall Street analysts have sounded the alarm on Netflix' rising costs and potential losses to its streaming market share. As recently as July, optimistic forecasts for Netflix were nearly universal on the Street. But, since then, Netflix stock has dropped nearly 30% and erased its 2019 gains.