Jay-Z, Serena Williams, Jaden Smith Among Latest to Help Impossible Foods Raise $300 Million | Gary/Chicago Crusader
Outside of those already mentioned, additional backers include will.i.am, The Roots bandleader Questlove, Minnesota Vikings quarterback Kirk Cousins, singer Katy Perry—who recently wore a vegan burger outfit at the 2019 Met Gala—and Russian-German producer Zedd.
While consumers are switching to plant-based proteins for a variety of reasons, Jay-Z’s affinity for healthier fare is well documented. In December, he and Beyoncé challenged their fans to go vegan, offering complimentary concert tickets for life in exchange for their commitment to a healthier lifestyle.
Ok yall, this was a year in the making so keeping this a secret was SUPER DIFFICULT!! I’m launching Questlove’s Cheesesteak! As a non vegan/vegetarian i still fell in love with @impossiblefoods for several years and as a Philadelphian….well—-i gotta know #CheeseSteaks right? We developed (and perfected!) a recipe using Impossible™ plant-based meat that we hope will offer a delicious and sustainable alternative for all cheesesteak eaters. Even better news for sports fans who never have food catering to those who are vegan/vegetarian we are debuting this cheesesteak THIS Spring at Citizens Bank Park during ALL @Phillies home games AND CONCERTS at the ballpark and in 40 @livenation venues ACROSS THE COUNTRY, and more soon! #Philly #Nationwide #QuestlovesCheesesteak #QuestLovesFood #AmorosoRolls @questlovesfood