I Ditched Google for DuckDuckGo. Here's Why You Should Too
What was the last thing you searched for online? For me, it was "$120 in pounds." Before that, I wanted to know the capital of Albania (Tirana), the Twitter handle of Liberal Democrat deputy leader Ed Davey (he’s @EdwardJDavey), and dates of bank holidays in the UK for 2019 (it’s a late Easter next year, folks). Thrilling, I’m sure you’ll agree. But something makes these searches, in internet terms, a bit unusual. Shock, horror, I didn’t use Google. I used DuckDuckGo. And, after two years in the wilderness, I’m pretty sure I’m sold on a post-Google future.
It all started with a realization: Most the things I search for are easy to find. Did I really need the all-seeing, all-knowing algorithms of Google to assist me? Probably not. So I made a simple change: I opened up Firefox on my Android phone and switched Google search for DuckDuckGo. As a result, I’ve had a fairly tedious but important revelation: I search for really obvious stuff. Google’s own data backs this up. Its annual round-up of the most searched-for terms is basically a list of names and events: World Cup, Avicii, Mac Miller, Stan Lee, Black Panther, Megan Markle. The list goes on. And I don’t need to buy into Google’s leviathan network of privacy-invading trackers to find out what Black Panther is and when I can go and see it at my local cinema.
While I continue to use Google at work (more out of necessity, as my employer runs on G-Suite), on my phone I’m all about DuckDuckGo. I had, based on zero evidence, convinced myself that finding things on the internet was hard and, inevitably, involved a fair amount of tracking. After two years of not being tracked and targeted, I have slowly come to realize that this is nonsense.