For almost two decades, tech experts claimed the future would be mobile. With an estimated 2.7 billion smartphone users around the world, it seems that future has finally arrived. Advertisers and marketers have clearly adapted to this new reality, seeking out new ways to turn traditional marketing strategies into effective mobile campaigns. Even major brands like Amazon have introduced customizable ad services that are gaining momentum in online and US retail spaces.
In 2019, mobile marketing has turned into a multi-channel discipline that supports massive segments of our online ecosystem. Yet, this future arrived so quickly that it can be challenging to explain or even grasp many of the seismic shifts this field experiences on an annual basis.
In this new PostFunnel’s series, Nuts and Bolts, we’ll delve into the Martech world in 2019, trying to shed some light on main tools and best practices being used by you – our fellow marketers, in your day-to-day strategies. Every month, our experts will sink their teeth into another aspect of this fascinating field, with hope to inspire you to elevate your business through some smart marketing.