Facebook and Google could be forced to tell you how much your data is worth under new US legislation
Putting a dollar figure on how much people's data is worth is unlikely to be straightforward for the companies involved and the bill could provoke opposition. Warner told Axios that data — such as age, location, and relationship status — could be worth around $5 a month per user, but other estimates peg this figure higher.
What we do know is that firms like Google and Facebook hoard personal information to sell targeted advertising, generating billions of dollars in revenue. But big tech privacy scandals, including the Cambridge Analytica data breach, show this process is vulnerable to being exploited.
"These companies take enormous, enormous amounts of data about us," Warner told Axios. "If you're an avid Facebook user, chances are Facebook knows more about you than the US government knows about you. People don't realize one, how much data is being collected; and two, they don't realize how much that data is worth."