Del Taco celebrates vegan Beyond Meat taco success
"Since launching 11 days ago, we are very encouraged by increases in both check and traffic, as this new product platform is bringing in many new or lapsed users and appealing to regular Del Taco guests, who are all eager to sample our Beyond Taco offerings," CEO John Cappasola told investors on Monday.
"This has translated to a strong 6% product mix so far, supporting the unique appeal of this product," Cappasola continued. "We believe the Beyond platform will drive sales while further strengthening our QSR+ [quick-service restaurant-plus] brand position, and we see incredible future opportunity to expand this protein across our menu."
"The team did a great job developing a proprietary and unique flavor profile that tastes incredibly similar to our current ground beef, allowing us to broaden its appeal to not only attract vegans and vegetarians but also those looking for 'better-for-you' options or to reduce red meat without sacrificing flavor," Cappasola said.