A Betrayal By a Leader of Oregon’s Cannabis Industry Shows How the Weed Business Went From Down Home to Cutthroat
But in the video, which has now gone viral within the cannabis industry, Holmes told investors that his firm—a testing company that didn't grow flower itself—would now start breeding its own cannabis plants, seemingly competing with the very growers he had been getting DNA from.
"It would be impossible for anyone else to collect this dataset at this point," Holmes told the venture capitalists in February. "We are fully integrated in the cannabis industry. We have more trust in the cannabis industry than any other science company."
Holmes says that is a misunderstanding, because Phylos will not use the data it collected from customers to breed. He also says Phylos won't compete directly with craft farmers. But to Schechter and now much of the Oregon cannabis community, the pitch undermined every promise he had ever made to growers.